About Us

Mobiq Group is the leading specialist consultancy on smart mobility and on-demand ground transport in Europe.

Established in 2016, Mobiq brings together experience in operations, technology, business growth and strategic change across the passenger transport and mobility sectors.

We work with and advise everyone from coach, taxi and private hire operators to regulators, licensing authorities, vehicle manufacturers, technology providers and transport end users in the corporate, public and consumer sectors.

Our list of services includes advising on business transformation, sales growth, supply chain management and network building, GDPR compliance, strategic change, mergers, acquisitions and consolidation, branding, marketing, operations, project management and service delivery.

More than just a consultancy, we offer hands-on practical delivery of your projects, business development and operational objectives. Mobiq’s unique wealth of experience and expertise allows us to help with strategic planning to project management, delivery and ongoing operational oversight.

Senior Management Team

Simon Haynes


Simon Haynes has spent over 15 years in the ground transport sector in senior roles spanning coach, taxi, private hire and corporate services.

Simon’s career began in the electrical manufacturing sector, including six years with a French firm overseeing technical and commercial operations.

Simon then spent 12 years heading up Business Development and new projects for CityFleet Networks Limited, the UK subsidiary of ComfortDelGro Group. In this time Simon launched a new Ground Transport Management service for major corporate customers leading to retention of major accounts worth £8m and new business worth £3.5m

In 2012 Simon founded and ran Silver Shuttle Ltd – a new start-up ground transport business. Simon successfully established new contracts with diverse range of suppliers and launched a B2C campaign to attract immediate attachment of customers. Simon took direct control of all day to day operational and management requirements and took the business to successful exit via acquisition by CoachHire.com, where he served as Operations Director.

Simon has managed a high number of new business strategies and handled complex acquisitions, mergers and joint ventures for a number of businesses.

Simon received his Masters in Business Administration from Kingston University in 2000, holds a 2:1 Hons from Loughborough University in BEng Engineering Science & Technology and holds a diploma in French Language Studies.


  • Financial planning, P&L and budgeting
  • Strategic Management & Planning
  • Operations & team leadership
  • Business Development
  • Services Marketing
  • GDPR Compliance
  • Business Cases & Tenders
  • Change Management and process control
  • Mergers, acquisitions and joint ventures
  • Senior management and Directorships

Niels Kaae


Niels is one of the most pre-eminent authorities on smart mobility, ground transport and mobility technologies in Europe, with a wealth of experience across multiple disciplines.

Niel’s early career saw him take in consulting roles with firms such as Deloitte in Copenhagen and then serving as a Trade Counsellor for IT, Telecoms and the Service sector to the Royal Danish Embassy in Paris.

In 2010 Niels was appointed as CEO to Taxa 4x35, Copenhagen’s largest taxi operator with a turnover in excess of €130m per annum, where he used technology to revolutionise the business, increase top line sales and improve the customer experience.

In 2013 Niels was appointed International Development Manager for eCab, a trailblazer in the international taxi booking app space, where he created an international alliance of over 70 operators. There he led strategic market development, grew the international markets and formed a template for how international networks of operators are managed.

Strong in technical competence as well as forming networks, strategic partnerships and business development Niels was also Head of business Development for GreenMobility- rolling out an electric vehicle rental model across Finland, Sweden and Belgium.

Niels is a Founder and Member of the Alumni Association at CBS, holds the Chevalier de l’Ordre National du Mérite (French National Order of Merit), is a Member of TEKNOFO – A Danish society for 100 IT Industry top managers and is a founding member of Strategic Master Class, a leading management forum in Europe.

Niels graduated from the Copenhagen Business School and University of Copenhagen in Master of Science in Computer Science, Organisational Development, and International Business (cand.merc.IT)


  • International networking
  • Market Making
  • Regulations and Legislation
  • International market sounding
  • International supply chain management
  • Market Consolidation, acquisition and merger
  • Green/Eco mobility
  • Smart Mobility and Mobility as a Service (MaaS)
  • Senior Management and Leadership
  • Frictionless Operations

Malcolm Paice


Malcolm Paice has over 25 years experience in operations, technology and business development in the ground transport sector.

Malcolm started his working life in telecoms engineering as the first Private Mobile Radio and cellular systems started to revolutionise job dispatch and fleet management in the London taxi market. He then moved onto operational roles and business development projects.

Malcolm served as Chief Operating Officer at CityFleet Networks Limited, the UK Operation for ComfortDelGro with ground transport businesses in 5 cities across the UK. Under his management the London business remained the only profitable company in its sector during the financial crisis of 2008.

Malcolm holds certifications in Machine Learning in Business from the MIT Sloan School of Management and Artifical Intelligence from Säid Business School, University of Oxford and and is a well-seasoned practitioner in GDPR and ISO standards. He has worked with a number of technology driven businesses to ensure they have the relevant processes and practices in place to remain credible and competitive.

Malcolm has a wealth of experience in operations and running businesses that have a high dependency on people and technology and has directly managed a number of business turnaround projects and driven new business development programmes. He has a passion for business growth and developing new products and services in both the private and public sector. Malcolm has also worked with a range of businesses on sales, mergers, acquisitions and investment programmes.

Malcolm holds a number of non-executive directorships and has mentored a range of new start-ups, mostly in the technology sector. He is a Member of the Institute of Directors, a Member of the Hungarian British Business Alliance, a Freeman of the City of London and Freeman of The Worshipful Company of World Traders, as well as Liveryman and Past Master of the Worshipful Company of Hackney Carriage Drivers. He is a Member of Transport for All and winner of Most Innovative Leader (SaaS solutions) in the 2023 Innovation in Business Awards.


  • Operational management and team leadership, P&L and governance
  • GDPR, ISO27001 information security, Cyber Essentials, WCAG, Compliance and Data Privacy
  • Business development and marketing
  • Automation, machine learning, AI and transformative technology
  • Tenders and sales strategies
  • Restructuring, talent acquisition, organisational change
  • Procurement and deployment of transformative technologies
  • Senior Board Level Management
  • People Management, HR and Employment legislation
  • Accessibility & inclusivity 
  • Booking, dispatch, telematics and fleet management systems


Craig Holloway

Craig is one of the leading technical and engineering consultants in the mobility space with experience across a range of technical disciplines.

Craig is a proven business leader with a strong background in technical product engineering, project management and commercials and has held senior management posts in a number of international businesses.

Craig was co founder and CTO for Bright Move Media, a leading international Out Of Home Digital advertising solutions business. Craig oversaw development of the full technical suite including hardware and back end applications and ensured the solution enjoyed first-to-market deployment in the UK, as well as expansion into North America, Middle East, Europe and Australia.

Craig also co founded leading mobility and OOH technology firm Insights Technology and has led digital strategies across taxi, bus and freight in UK and Europe. His expertise in product design, manufacture, development, regulatory and applications makes him a leading voice in new-to-market implemenations.


  • Engineering
  • Product Design & Build
  • Commercial Modelling
  •  Project Management
  • Applications and back end technologies
  • In-vehicle equipment augmentation, engineering and certification
  • OOH, digital advertising and audience measurement 
  • Real estate and logistics

Jane Saggers

Jane is the foremost expert on Special Educational Needs and Disabilities (SEND) transport provision in the United Kingdom, with more than 14 years experience in the SEND sector, including in a consultancy capacity for several local authorities, which include Surrey County Council, Thurrock Council and Peterborough City Council.

Jane combines her expertise on SEND with professional and financial acumen and she is also Managing Director of Spectrum, which specialises in Safeguarding Training which meets and exceeds latest government guidance from the Dept for Education and Dept for Transport.

Through Spectrum, Jane is well versed in offering Local Authorities, NHS Trusts and Children's Safeguarding Trusts an accredited, certified and measurable training resource.


  • SEND Transport Provision
  • Procurement and Planning
  • County Councils and Local Authority
  • Training and Compliance
  • Local & National Strategy

Alistair Clarke


Alistair is one of the true pioneers of the electric vehicle mobility sector, having launched an all-electric private hire business in 2013 and creating software specifically for the EV market.

Alistair has set up a software company focussed on removing the barriers to the use of electric vehicles in commercial fleets.

Alistair qualified as a chartered accountant with PWC in London before moving to Sydney, Australia for three years, where he transitioned from practice to industry, joining a software company, Solution 6.

On his return to the UK, Alistair worked for an oil and gas company, BG Group, initially in finance and then in oil trading and commercial operations. This included 2 years spent in Tunisia, developing the commercial export of LPG from a new gas field and the new country entry into Tanzania. His last two years with BG Group was spent in Mergers, Acquisitions and Disposals.

Having seen first-hand how far the technical, social and environmental boundaries were being pushed in the exploration and production of hydrocarbons, Alistair decided to explore how electric vehicles could be used as part of the transition to more sustainable transport. This culminated in 2013 with the launch of eConnect cars, the first all-electric private hire fleet in London.

As part of the growth of eConnect cars, the company installed its own network of electric vehicle chargers around London and integrated with a number of transport aggregators to offer an electric option to as many customers as possible. eConnect cars has won numerous awards for its work in bringing zero emission cars to the streets of London and has assisted other fleets in evaluating the switch to electric. Alistair also led a successful crowd funding campaign on the CrowdCube platform and raised nearly £0.5m.

In 2015, eConnect won an Innovate UK grant to establish a Knowledge Transfer Partnership with London Metropolitan University. The Intellectual Property associated with this work formed the basis of a new company that Alistair established called EV Technology. This company is focusing on the software applications required to utilise electric vehicles in commercial fleets at scale. The solutions being brought to market include range forecasting and management, integration of electric vehicles into auto-dispatch platforms and access to charging infrastructure.


  • Corporate finance and fund raising
  • Strategic business innovation
  • Commercial operations
  • Smart mobility and Mobility as a Service (MaaS)
  • Senior management and Directorships



“Mobiq helped us create and then implement a solid business development and sales plan that took us into new markets and in very short time. They had the contacts, experience and business acumen to help us quickly increase our top line in an efficient manner.”
A European taxi operator

"We needed help with creating a new operational structure and sourcing Project Management and Account Management expertise to make sure we were well placed to handle major new contract wins. Mobiq's connections and access to great talent helped us make important improvements to our business in short time."
MD of a leading Coach Hire operation




Contact Us

Mobiq Group Limited
85 Great Portland Street



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+44 (0)208 191 9964

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